Immersive GOATS
Step inside
the legend.
With our unparalleled roster of GOATS and the iconic photography of Walter Iooss, we create an immersive experience second to none — built to travel the world.
The Format
A Museum experience of elevated storytelling.\u00a0
Immersive experiences are one of the hottest live formats created over the last several years. GOATS partners with major destinations and cultural moments — the Super Bowl, World Cup, NBA Finals, signature sports venues, cultural events and art exhibits — to deliver a traveling spectacle of sound, scale and image.
LAUNCH · 2027
Las Vegas
Inaugural Immersive GOATS flagship.
LAUNCH · 2027-2028
Los Angeles
West Coast cultural anchor.
LAUNCH · 2027
New York City
East Coast headline experience.
GLOBAL · 2028- 2029
Middle East
International rollout begins.
GLOBAL · 2028
Europe
Major city activations.
GLOBAL · 2030
APAC
Asia-Pacific brand extension.
01
Projection halls
Wall-to-floor portraits of every GOAT, scored and sequenced.
02
Archive vault
GOATS prints, contact sheets, unseen frames, exclusive interviews.
03
Interactive tunnels
Step into the moments before the moment.
04
Retail finale
Exclusive merch and collectibles at the exit.